50+ clients generating profitable revenue from paid search
Google Ads that become pipeline, not wasted spend
Your account gets rebuilt around the revenue data in your CRM, so Google optimizes for deals, not just clicks.
Trusted by teams at
Your budget is bringing in leads who'll never become customers.
Your generic Google Ads chases clicks, not customers. More volume only brings people who'll never buy.
More spend doesn't mean more customers
"The CPA went from $2k to $4k the moment spend scaled from $100k to $300k."
Great volume, garbage leads
"500 leads last month. Sales worked 50. Closed 3."
Marketing agencies don't understand your business
"We used two agencies before and we felt they didn't take the time to understand our business goals or product positioning."
Google's own advice works against you
"A Google rep said you should use Pmax… then we noticed only search was converting."
If this sounds familiar, here's what happens when the account optimizes for clicks that close. ↓
Proven results
Clicks that became pipeline. Here's the proof.
Three examples of B2B accounts rebuilt around CRM revenue signals, then scaled: more SQLs, more closed-won deals, lower CAC. Yours can be next.
B2B financial services
“A significant jump in our inbound pipeline.”
"Within just a few short weeks we could see a significant jump in our inbound pipeline coming from his work and this continued in our time working together. He also was extremely clear in presenting weekly results and opportunities for improvement. We're very happy with the results provided and highly recommend his services!"
0 → 73 closed‑won deals a month
67 → 437
SQLs a month
$313 vs $400 target
avg cost per SQL while scaling spend 17×
B2B marketing services
Paid search is now a channel worth $1M a year.
"Before Jose, we couldn't scale our Google Ads account profitably. He connected HubSpot first, then restructured the account around the most profitable keywords. Within ten months, spend scaled 4× at a 25% lower cost per lead, and MRR from paid search grew from $13k to $85k a month, a channel now worth roughly $1M a year. We generate leads for a living, and putting our own paid search in Jose's hands was the right call."
6.6× increase in MRR
2 → 12
closed-won deals a month
▼ 25%
cost per lead while scaling
Cost per SQL down 60% in a year.
"We brought Jose in to manage our Google Ads and the results were hard to argue with. Over the course of the year, our cost per lead dropped by nearly 90%, while qualified pipeline nearly doubled in the back half of the year. If you're a B2B company that needs someone who actually moves the right metrics, there is no one better."
$0 → $236k pipeline in 12 months
0 → 15
SQLs a quarter
▼ 60%
cost per SQL, $4,605 → $1,836
Want to see the same results?
Book a discovery callThe Pipeline Method
How your account goes from wasted clicks to working pipeline in six weeks.
What gets built
A closed loop between your CRM and Google Ads.
Your Google Ads account learns which clicks generate revenue and gets more of them.
How it's built
Your account gets built around high-intent searches, with proven settings that optimize for revenue.
What Google recommends and what produces B2B pipeline are two different setups. You get the revenue-driven setup no Google rep will ever recommend to you.
Google recommendsOne big campaign, broad match, let Performance Max decide.
How it gets built insteadHighly targeted campaigns around searches with buying intent, ready to scale.
Google recommendsFeed it more conversions of any kind.
How it gets built insteadA structure that feeds clean revenue signals, so learning actually happens.
Google recommendsAuto-apply the recommendations.
How it gets built insteadSettings proven across 12+ years of B2B accounts, chosen by hand.
How it can be done for you
Book a discovery call today and get a pipeline-generating account in six weeks.
The diagnosis, the Pipeline Method rebuild, the relaunch: all done for you.
Today
Book a discovery call
30 minutes on your actual account. You leave with your needs mapped and a first diagnosis.
By week 4–6
The account gets rebuilt
Your account is re-engineered around real revenue signals from your CRM, then relaunched.
Week 6+
Pipeline generated, not junk leads
The account optimizes for clicks that close. More spend means more pipeline, not more waste.
More B2B leads and purchases than in previous years.
“Jose has been tremendously helpful in maintaining and structuring our Google Ads accounts more efficiently. His insights and attention to detail have made all the difference in expanding and improving our overall campaign performance. We are now generating more Leads and Purchases from our B2B customers than in previous years. Working with him has made us more confident in improving performance and increasing ROI with our Paid Search campaigns.”
Next step
Make Google Ads close customers, not clicks
Start with a free 30-minute discovery call on your own account. You leave with your needs mapped and a first read on where urgent action is needed.
Who runs this

Jose Moreno
B2B Google Ads specialist · 12+ years · 50+ clients generating profitable revenue
Every account here is diagnosed, rebuilt, and managed by the same person: me. For 12+ years I've been inside B2B paid search accounts, learning which structures, settings, and signals actually turn clicks into pipeline. ClicksThatClose is that experience, distilled into one method, and you always work with me directly.
FAQ
Frequently asked questions.
What does it cost?
How long until we see results?
How is this different from the agencies we've tried?
Do you work with my type of business or industry?
Do you work with our CRM?
Our inbound funnel isn't mapped correctly. Can you help?
What do we need to do on our side?
Do you offer coaching instead of full management?
Do you manage other paid channels besides Google Ads?
What happens after I book the call?
Question not here? Bring it to the call.
Book a discovery call


