50+ clients generating profitable revenue from paid search

Google Ads that become pipeline, not wasted spend

Your account gets rebuilt around the revenue data in your CRM, so Google optimizes for deals, not just clicks.

Google Ads for B2B SaaS, Tech, Manufacturing, Wholesale & B2B Services

Trusted by teams at

MarketerHire Cience Ladder Quartix Gilson Float

Your budget is bringing in leads who'll never become customers.

Your generic Google Ads chases clicks, not customers. More volume only brings people who'll never buy.

More spend doesn't mean more customers

"The CPA went from $2k to $4k the moment spend scaled from $100k to $300k."

Great volume, garbage leads

"500 leads last month. Sales worked 50. Closed 3."

Marketing agencies don't understand your business

"We used two agencies before and we felt they didn't take the time to understand our business goals or product positioning."

Google's own advice works against you

"A Google rep said you should use Pmax… then we noticed only search was converting."

If this sounds familiar, here's what happens when the account optimizes for clicks that close. ↓

Proven results

Clicks that became pipeline. Here's the proof.

Three examples of B2B accounts rebuilt around CRM revenue signals, then scaled: more SQLs, more closed-won deals, lower CAC. Yours can be next.

Float B2B financial services

“A significant jump in our inbound pipeline.”

"Within just a few short weeks we could see a significant jump in our inbound pipeline coming from his work and this continued in our time working together. He also was extremely clear in presenting weekly results and opportunities for improvement. We're very happy with the results provided and highly recommend his services!"

Amrita Gurney · VP of Marketing, Float FinancialCanada's fastest-growing fintech · 6,000+ business customers

0 → 73 closed‑won deals a month

67 → 437

SQLs a month

$313 vs $400 target

avg cost per SQL while scaling spend 17×

Cience B2B marketing services

Paid search is now a channel worth $1M a year.

"Before Jose, we couldn't scale our Google Ads account profitably. He connected HubSpot first, then restructured the account around the most profitable keywords. Within ten months, spend scaled 4× at a 25% lower cost per lead, and MRR from paid search grew from $13k to $85k a month, a channel now worth roughly $1M a year. We generate leads for a living, and putting our own paid search in Jose's hands was the right call."

Eric Quanstrom · CMO, CIENCEInc. 5000 lead-generation company · 2,500+ clients

6.6× increase in MRR

2 → 12

closed-won deals a month

25%

cost per lead while scaling

Minerva B2B compliance SaaS

Cost per SQL down 60% in a year.

"We brought Jose in to manage our Google Ads and the results were hard to argue with. Over the course of the year, our cost per lead dropped by nearly 90%, while qualified pipeline nearly doubled in the back half of the year. If you're a B2B company that needs someone who actually moves the right metrics, there is no one better."

Michael Bibla · Senior Growth Marketing Manager, MinervaAML compliance platform · trusted by compliance teams at Coinbase and Koho

$0 → $236k pipeline in 12 months

0 → 15

SQLs a quarter

60%

cost per SQL, $4,605 → $1,836

Want to see the same results?

Book a discovery call

The Pipeline Method

How your account goes from wasted clicks to working pipeline in six weeks.

What gets built

A closed loop between your CRM and Google Ads.

Your Google Ads account learns which clicks generate revenue and gets more of them.


How it's built

Your account gets built around high-intent searches, with proven settings that optimize for revenue.

What Google recommends and what produces B2B pipeline are two different setups. You get the revenue-driven setup no Google rep will ever recommend to you.

Google recommendsHow it gets built instead

Google recommendsOne big campaign, broad match, let Performance Max decide.

How it gets built insteadHighly targeted campaigns around searches with buying intent, ready to scale.

Google recommendsFeed it more conversions of any kind.

How it gets built insteadA structure that feeds clean revenue signals, so learning actually happens.

Google recommendsAuto-apply the recommendations.

How it gets built insteadSettings proven across 12+ years of B2B accounts, chosen by hand.


How it can be done for you

Book a discovery call today and get a pipeline-generating account in six weeks.

The diagnosis, the Pipeline Method rebuild, the relaunch: all done for you.

STEP 01

Today

Book a discovery call

30 minutes on your actual account. You leave with your needs mapped and a first diagnosis.

STEP 02

By week 4–6

The account gets rebuilt

Your account is re-engineered around real revenue signals from your CRM, then relaunched.

STEP 03

Week 6+

Pipeline generated, not junk leads

The account optimizes for clicks that close. More spend means more pipeline, not more waste.

More B2B leads and purchases than in previous years.

“Jose has been tremendously helpful in maintaining and structuring our Google Ads accounts more efficiently. His insights and attention to detail have made all the difference in expanding and improving our overall campaign performance. We are now generating more Leads and Purchases from our B2B customers than in previous years. Working with him has made us more confident in improving performance and increasing ROI with our Paid Search campaigns.”
Stephen CherekABM Manager, Gilson Inc.Global lab-instrument manufacturer · maker of the industry-standard PIPETMAN pipette

Next step

Make Google Ads close customers, not clicks

Start with a free 30-minute discovery call on your own account. You leave with your needs mapped and a first read on where urgent action is needed.

Book a discovery call Proven over 12+ years in B2B Google Ads: 50+ clients generating profitable revenue from paid search.

Who runs this

Jose Moreno

Jose Moreno

B2B Google Ads specialist · 12+ years · 50+ clients generating profitable revenue

Every account here is diagnosed, rebuilt, and managed by the same person: me. For 12+ years I've been inside B2B paid search accounts, learning which structures, settings, and signals actually turn clicks into pipeline. ClicksThatClose is that experience, distilled into one method, and you always work with me directly.

LinkedIn ↗

FAQ

Frequently asked questions.

What does it cost?
There are two parts: a one-time setup investment that covers the full account rebuild, and an optional monthly retainer after that. Both are fixed prices, based on the size and state of your account, and agreed before any work starts. No hourly billing, no open-ended scope. You'll have the exact numbers after the discovery call, and because the retainer is optional, you keep the full setup either way and decide freely whether the account stays managed here.
How long until we see results?
The full rebuild typically relaunches around week 4–6. The first meaningful signal shows three to four weeks after the changes go live, because Google's algorithm needs time to relearn from the new revenue data before results stabilize. Expect a clear trajectory, not an overnight jump.
How is this different from the agencies we've tried?
Most agencies optimize what's easy to see: clicks, form fills, cost per lead. This method rebuilds what your account learns from, so Google optimizes for the deals that close in your CRM. And it's B2B only, run by one senior specialist, so understanding your business goals and product positioning is the first week of work, not an afterthought.
Do you work with my type of business or industry?
The work is built for B2B companies doing lead generation. SaaS, Tech, Manufacturing, Wholesale, and B2B Services are where most accounts come from. If your buyers research on Google and your deals close through a sales team, the method applies. If that's not you, the discovery call will say so honestly.
Do you work with our CRM?
Yes. The revenue loop works with any CRM that can export outcomes: HubSpot, Salesforce, Pipedrive, and most others. Qualified leads, demos, and closed-won deals flow back into Google Ads as offline conversions. That loop is the core of the method, and the same signals can extend to your other channels, like Meta and LinkedIn Ads.
Our inbound funnel isn't mapped correctly. Can you help?
Yes, and it's often the first thing fixed. The rebuild includes designing the funnel stages your CRM should track, built on hands-on funnel mapping for dozens of B2B companies, so the right signals flow back into Google Ads.
What do we need to do on our side?
Access to the ad account, your CRM and other tools if needed, one person who can answer questions about your buyers and positioning/messaging, and roughly an hour a week during the rebuild for a live call. The heavy lifting is done for you.
Do you offer coaching instead of full management?
The setup phase is always done-for-you: the rebuild is delivered complete. For the ongoing phase, both tracks are optional: done-for-you management, or done-with-you coaching with live weekly calls and unlimited async support, where your team runs the account and learns exactly what to do, and which Google recommendations to ignore. And if you'd rather run the rebuilt account fully in-house, that works too: the setup is yours either way.
Do you manage other paid channels besides Google Ads?
Yes: Microsoft (Bing) Ads, LinkedIn Ads, Meta Ads, and other niche platforms such as Reddit, ChatGPT, or CTV Ads. Depending on scope, vetted specialist consultants may be brought in for those channels, working under the same revenue-signal method.
What happens after I book the call?
You get 30 minutes on your actual account, not a slideshow. Your needs are mapped and you leave with a first read on where the budget leaks. It's a diagnosis, not the fix list: working out what to fix, and in what order, is where the setup starts. If working together makes sense, you'll hear the plan. If it doesn't, you'll hear that too.

Question not here? Bring it to the call.

Book a discovery call
Float

The full ramp: 17× spend, economics intact.

B2B financial services

0 → 73

closed-won deals a month

67 → 437

SQLs a month

17× increase

monthly spend, $8.7k → $146k

The challenge

Fresh off a US$30M Series A led by Tiger Global, Float needed to deploy budget and grow its client list fast. The mandate: scale paid search as fast as possible while keeping cost per lead under $400.

The result

Lead quality was checked at every step of the ramp, and a YouTube layer added in month 5 doubled monthly lead volume. By month 7, monthly spend was up 17× at $313 a lead, and closed-won deals had gone from zero to 73 a month. Today Float is Canada's fastest-growing fintech, serving 6,000+ businesses.

SQLs per month · HubSpot

month +1 · 67 SQLs67month +2 · 258 SQLsmonth +3 · 249 SQLsmonth +4 · 223 SQLsmonth +5 · 321 SQLsmonth +6 · 324 SQLsmonth +7 · 437 SQLs437m1m2m3m4m5m6m7

Closed-won deals per month · HubSpot

month +1 · 1 closed-won deals1month +2 · 32 closed-won dealsmonth +3 · 48 closed-won dealsmonth +4 · 52 closed-won dealsmonth +5 · 58 closed-won dealsmonth +6 · 59 closed-won dealsmonth +7 · 73 closed-won deals73m1m2m3m4m5m6m7

months and quarters shown relative to the project start · calendar dates omitted · source: Google Ads + CRM

Cience

Tracking first, then 4× scale on real revenue.

B2B marketing services

6.6× increase

MRR from paid search

25%

cost per lead while scaling

increase

monthly spend, $14k → $55k

The challenge

CIENCE generates leads for a living: an Inc. 5000 top-125 company with 2,500+ clients. For its own paid search, it brought in an outside specialist. At the start, 60% of leads weren't attributed at all, so the account was optimizing blind.

The result

Tracking was rebuilt first, so the account could learn from real outcomes. Then spend scaled 4× while cost per lead fell 25%, and MRR from paid search grew from $13k to $85k a month, a revenue line worth roughly $1M a year from a channel that had been a black box.

Leads from paid search per month · HubSpot

beforeafter startmonth -3 · 128 leadsmonth -2 · 143 leadsmonth -1 · 100 leadsmonth +1 · 122 leadsmonth +2 · 127 leadsmonth +3 · 177 leadsmonth +4 · 229 leadsmonth +5 · 253 leadsmonth +6 · 285 leads285month +7 · 237 leadsmonth +8 · 236 leadsmonth +9 · 249 SQLsmonth +10 · 270 leads270m-3m-1m5m10

Closed-won deals and MRR per month · HubSpot

closed-won dealsMRR from paid searchmonth -3 · 7 closed-won dealsmonth -2 · 2 closed-won dealsmonth -1 · 2 closed-won dealsmonth +1 · 4 closed-won dealsmonth +2 · 2 closed-won dealsmonth +3 · 3 closed-won dealsmonth +4 · 3 closed-won dealsmonth +5 · 5 closed-won dealsmonth +6 · 9 closed-won dealsmonth +7 · 5 closed-won dealsmonth +8 · 10 closed-won dealsmonth +9 · 8 closed-won dealsmonth +10 · 12 closed-won deals12month -3 · $44.4k MRRmonth -2 · $10.6k MRRmonth -1 · $12.9k MRRmonth +1 · $24.1k MRRmonth +2 · $23.8k MRRmonth +3 · $21.2k MRRmonth +4 · $21.8k MRRmonth +5 · $34.8k MRRmonth +6 · $68.6k MRRmonth +7 · $37k MRRmonth +8 · $74.6k MRRmonth +9 · $89.5k MRRmonth +10 · $85.4k MRR$13k$90km-3m-1m5m10

months and quarters shown relative to the project start · calendar dates omitted · source: Google Ads + CRM

Minerva

SQLs from zero to 15 a quarter, pipeline compounding.

B2B compliance SaaS

$236k

pipeline generated; $63k closed-won

60%

cost per SQL, $4,605 → $1,836

0 → 15

SQLs a quarter

The challenge

Minerva's paid search was producing a handful of leads at more than $5,000 each, and sales-qualified leads from the channel were effectively zero.

The result

Over 12 months, cost per lead fell 83%. SQLs went from zero to 15 a quarter with cost per SQL down to $1,836, and the channel generated $236k in qualified pipeline, with $63k closed-won.

SQLs and cost per SQL, by quarter · CRM

SQLscost per SQLquarter 1 · 0 SQLs0quarter 2 · 7 SQLs7quarter 3 · 8 SQLs8quarter 4 · 15 SQLs15$4,605 per SQL$4,605$3,598 per SQL$3,598$1,836 per SQL$1,836q1q2q3q4

Pipeline generated, cumulative · CRM

$73k$236km1m6m12

months and quarters shown relative to the project start · calendar dates omitted · source: Google Ads + CRM